Saturday 10 January 2015

Language and Literature Blog-post #11

This paper one text labelled "Food Crisis in Sahel" falls under the advertisements section due to it's persuasive content, but comes in the shape of an educational article written and published by the widely-recognized charitable confederation known as Oxfam. It's structure follows the ones of an article, it includes 3 parts, an introduction which contains numbers and statistics which would signify to the readers that this is an informative piece right from the start, the situation in the Sahel region, and what the organization is doing to solve this issue. The key advertising claims used in the ad include the problem/solution and the scientific/statistical claims while the advertising technique used is the conflict technique in which the audience and intended viewers of the ad want to see the conflict resolved.


A sad tone and mood runs throughout the entirety of the article with all the gloomy and dreary statistics that people in the Sahel region will be going to face if the problem is not resolved in the upcoming future, the structure of this text helps in emphasizing this sad tone because it begins off with introducing negative statistical information at the beginning then introduces the problem that will and might happen in the future if nothing is done to prevent this; but shines some light on a solution by giving the people hope that if they do certain things this conflict can be completely avoided.


This text takes the perspective of an employee at the Oxfam confederation because of the pronoun "we" that the writer constantly uses throughout the piece. Also, this text was retrieved from the Oxfam website suggesting that the intended audience would be the people who are interested in recent deficits and want to help out in any way possible, while the main purpose of this text is to inform the people about this likely issue and to persuade them to help out and support the confederation by any plausible means possible.


All in all, this text suggests that nations in the Sahel region are under risk of an epidemic while the issue consists of different causes which includes shortages in both food and water supplies, and that approximately twelve million people will be made victims of this dreadful catastrophe if nothing is done to prevent this situation from recurring once again, as it did in 2005 and 2008, and to add insult to injury almost 300,000 people die from mal-nutrition (lack of nutrients) in a "non-crisis year"


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